Healeys Cornish Elderflower Presse has been selected by supermarket Lidl to feature in its ‘Taste of the South West Week’ in stores across the UK from 18th August 2016.
Lidl is Britain’s fastest-growing* supermarket, while Healeys Cyder Farm has ramped up production across both its alcoholic and non-alcoholic brand portfolio following a £3.5 million investment in a new production facility.
Healeys’ emphasis on provenance impressed the promotions team at Lidl who were seeking authentic products that are high on taste for this annual in-store event.
Joe Healey, Commercial Director at Healeys Cyder Farm, said: “Our partnership with Lidl means that we’re able to reach new customers in the UK and build awareness of our range of products.
“We’re known for Rattler Cyder, but we also produce a range of soft drinks, which we add to and develop annually. Our Cornish Elderflower Presse is created using fresh elderflowers in our own spring water – perfect for summer afternoons. It contains no artificial colours or preservatives.”
Lidl’s Head of Promotional Activity, Louise Robinson, said: “We take pride in bringing authentic regional products to our customers. Lidl are perhaps more well known for doing Italian Week or Greek Week so Taste of the South West is a great opportunity for highlighting the fantastic products we have right here in the UK.
“Our customers are incredibly discerning, looking for the best products at the best prices and Healeys Elderflower Presse is perfect fit both in terms of price and quality.”
Priced at £1.99 for 750ml Healey’s Elderflower Presse will be available from 18th August in all stores in England, Wales and Scotland while stocks last.
To find out more about Healeys visit www.thecornishcyderfarm.co.uk or follow @HealeysCyder.
*Source: Kantar World Panel, July 2016