Activation Manager

Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous Rattler Cyder! Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead.

An exciting opportunity is available to join our busy Sales team, to become a permanent part of an iconic Cornish Business, and to make your mark in this exciting role as Activation Manager.

As Activation Manager, you will deliver outstanding brand activations across events and festivals, ensuring best-in-class execution, strong consumer engagement, and premium brand representation. You will play a key role in bringing the brand to life in the on trade and event space, while also supporting the growth of local accounts when not on the road.

Remuneration: £27,040 salary

Company Vehicle

6-month contract – Opportunity to make permanent

Hours: 40 hours per week. Flexibility required and will be required to work weekends while supporting events .

Key Responsibilities

• Lead the planning, transport, set up, and execution of all brand activations across events and festivals, primarily across the Southwest
• Take full ownership of bar builds and event setups, ensuring all assets are presented to the highest possible standard
• Confidently transport bars and equipment, including driving a van and towing a trailer
• Set up and operate bars at events, with a solid understanding of bar operations including chillers, fonts, and draught systems
• Act as a passionate brand advocate, bringing energy and personality to every activation
• Engage with customers in a fun, approachable, and professional manner to drive brand awareness and trial
• Ensure all events are executed flawlessly, with strong attention to detail and a “perfectionist” mindset
• Regular weekend work and travel to support the full events calendar
• Support and help to grow & build strong relationships in both on & off trade accounts locally in Cornwall when not attending events.
• Work closely with internal teams to ensure consistent and effective brand messaging
• Be hands-on, adaptable, and willing to support across all areas of the business as needed.
• Be open to completing tasks which may fall outside of your role or remit with a positive, sleeves rolled up mentality.
• Any other activity/tasks as and when requested by the Directors.

Work Experience

• Experience in the drinks industry, hospitality, or events
• Previous experience running or supporting events in a drinks-led role (highly desirable)
• Strong understanding of the on-trade and a genuine passion for hospitality
• Experience with bar operations and draught systems preferred

Skills

• Strong interpersonal and communication skills
• Confident, outgoing, and engaging personality
• Highly organised with excellent attention to detail
• Practical and hands-on approach
• Ability to problem solve in fast-paced environments
• Comfortable working independently and as part of a team
• Full UK driving license (essential)

Personal Qualities

• Energetic, enthusiastic, and fun
• A true brand advocate who buys into the company’s ethos
• Customer-focused and naturally engaging
• Reliable and flexible, with a willingness to travel and work weekends
• Takes pride in their work and strives for perfection in execution
• Proactive, can-do attitude with a “sleeves rolled up” mentality

Joining the #RattlerCru is not just about what you can bring to the business. We have a range of great benefits that we hope you will make full use of:

• Subsidised Private Healthcare with Bupa (for permanent staff)
• Car Package
• 50% discount on products
• 50% discount on all food and drink in the restaurant
• Free entry for friends and family, with discounted food and drink
• Free festival tickets
• Cycle to Work Scheme (after probation pass)
• Chill out after your shift with a £1 pint!
• Monthly breakfast club

We look forward to hearing from you!

Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application