Senior National Account Manager (on trade)

Pay: Up to £60,000.00 per year

Job Overview
We are looking for an ambitious, commercially driven, and strategic sales leader to join our team and play a pivotal role in driving growth across our on-trade channels. This is an exciting opportunity for an experienced professional with a strong background in the food and drink industry, who thrives on building high-value relationships, identifying new business opportunities, and delivering measurable results. The successful candidate will lead account strategy, manage commercial performance, and inspire a field sales team to achieve and exceed targets, while contributing to the wider business vision through collaboration, innovation, and market insight. If you are passionate about sales, leadership, and creating long-term sustainable growth, we want to hear from you.

The key deliveries for this role are:

• Understand and meet core company goals/objectives.
• Execute the on-trade sales strategy, built to nurture & grow both existing and new routes to market.
• Build & maintain strong, strategic relationships with major on-trade accounts, driving long-term sustainable growth.
• Lead commercial negotiations including pricing, promotions & annual joint business plans.
• Full P&L responsibility for assigned accounts, in line with the company’s expected levels.
• Identify and convert new business opportunities within national and regional account groups.
• Manage and develop the on-trade field sales team, ensuring they have all the tools required to achieve set sales targets.
• Achieve or exceed personal sales in line with pre-set company requirements.
• Track and manage allocated account marketing spend to ensure it is utilised appropriately and within the agreed budget.
• Work closely with the marketing/product development team to provide feedback and support new product launches, ensuring all team members are on board with a clear launch strategy.
• Maintain clear ownership of account performance, using data, insights & market feedback to drive decision making and action plans.
• Provide regular reperformance reporting, forecasting and market insight to inform wider business strategy.
• Collaborate cross functionally to ensure best-in-class execution across sales, marketing, supply chain & activation
• Flexibility in duties may be needed to ensure best business practice.
• Any other activity/task as and when requested by the Directors.

Work Experience

• Food & Drink Industry and Tourism
• On-trade experience preferred

Skills

• IT skills: Opera, Microsoft Office especially PowerPoint and Excel
• Extensive experience and knowledge in identifying specific potential markets, geographical or otherwise, through to effectively creating new accounts
• Merchandising/marketing background
• Excellent literacy and numeric skills

Qualifications

• Corporate Membership of Chartered Institute of Marketing and/or Institute of Sales and Marketing Management or minimum 2:1 degree in a relevant subject

Personal Qualities

• Proven ability to create wholesale and retail, on and off-site activities, which are in line with the company ethos, which is quantifiable and financially measurable
• Willingness to travel – this role will take you across the country
• People management skills – experience and natural ability