Brand & Digital Marketing Executive

Sales & Marketing All Vacancies

If you’re a marketer looking for the next step in your career, there’s never been a more exciting time to join Healeys. Home to the iconic Rattler brand, we’re continuing to grow at pace through exciting product innovation, major brand activations, new collaborations and ambitious digital growth plans.

From festivals and sampling campaigns to ecommerce, social media and new product launches, this is an opportunity to get hands-on across every part of a fast-moving consumer brand. You’ll play a key role in bringing our brands to life across digital channels, live experiences and retail touchpoints, helping drive engagement, advocacy and growth.

With big plans for the future and a strong independent Cornish heritage at our core, this role offers the chance to make a genuine impact within one of the UK’s most recognisable and disruptive cyder brands. If you thrive in a fast-paced environment, love brand building and want real ownership and variety in your role, we’d love to hear from you.

Duties & Responsibilities

Social Media & Content

Plan, create and schedule compelling social content across Instagram, TikTok, Facebook, LinkedIn and YouTube
Community manage all channels — responding to comments, DMs and brand mentions in a timely and on-brand manner
Identify and act on reactive, trend-led content opportunities to keep the brand culturally relevant
Maintain a consistent and distinctive tone of voice across all brands and platforms
Report on social media performance, draw out insight, and make data-led recommendations
Support the execution of digital campaign launches across social channels

Brand Activation & Events

Support the planning and delivery of sampling campaigns, brand activations, festivals and trade events
Coordinate event logistics, POS materials and brand assets to ensure seamless on-site execution
Represent the brand externally with confidence, enthusiasm and professionalism
Support brand ambassador activity and ensure consistent brand experience across all touchpoints
Assist with on and off-trade marketing to drive product visibility and footfall
Some weekend and evening work will be required to support events and activations

Ecommerce & CRM

Manage day-to-day website updates, product listings, landing pages and seasonal campaign content
Support ecommerce performance through well-executed online sales campaigns and product launches
Build, schedule and optimise email marketing campaigns via CRM platforms (e.g. Klaviyo)
Monitor ecommerce and CRM performance, report on key metrics and identify opportunities to improve
Work with the team to develop customer engagement and retention activity
Ensure the website and ecommerce experience is always on-brand and commercially optimized

Marketing Operations & Coordination

Coordinate campaign delivery across channels — managing timelines, assets and stakeholder communication
Brief designers and agencies clearly and efficiently, managing feedback and approval processes
Support NPD and product launch activity, ensuring digital and social elements are delivered on time
Assist with the production of print and POS communications (e.g. menus, leaflets, event materials)
Produce regular marketing performance reports and contribute to campaign debriefs
Work cross-functionally with sales, ecommerce and hospitality teams to ensure aligned activity
Maintain organised and up-to-date asset libraries and campaign trackers

About You

You are a confident digital marketer with a genuine passion for the Healeys drinks portfolio, culture and content
You instinctively understand how to speak to different audiences across different platforms — and you know what great brand content looks and feels like
You are highly organised and can manage multiple workstreams simultaneously.
You bring creative thinking to everything you do, but you are equally comfortable in the commercial and analytical side of marketing
You are a self-starter who doesn't wait to be told what to do — you spot opportunities and act on them
You thrive in fast-paced, entrepreneurial environments where every day looks different
You are a confident communicator who can represent the brand brilliantly — in a meeting room or at a festival

Work Experience

Minimum 3 years’ relevant marketing experience, ideally within FMCG, drinks, hospitality, lifestyle or a digitally-led consumer brand
Proven experience managing social media channels across both organic and paid activity
Hands-on experience with CMS and ecommerce platforms (e.g. Shopify, WooCommerce, WordPress)
Experience building and sending email campaigns via a CRM platform (e.g. Klaviyo, Mailchimp)
Experience supporting brand events, activations or sampling campaigns is advantageous

Qualification

A degree in Marketing, Business, Communications or a related discipline is preferred but not essential. We value demonstrable experience and a strong portfolio of work above formal qualifications.

Personal Qualities

Proactive individual who thrives under responsibility
Energetic, adaptable and collaborative
Commercially aware with a creative mindset
Confident communicator — equally comfortable in a strategy session or on-site at an event
Highly organised with strong multitasking ability
Passionate about brands, culture and consumer behaviour

Joining the #RattlerCru is not just about us - We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering: