Group Head of Marketing

We are a leading independent, family owned and operated drinks manufacturer with a growing portfolio of award-winning products. Alongside our production business, we operate a dynamic and diverse chain of hospitality venues that celebrate community, craft, and exceptional experiences.

We are seeking an experienced, strategic, and creative Head of Marketing to lead our brand across both product and venue operations.

As Head of Marketing, you will be responsible for developing and executing the marketing strategy across both sides of the business—our drinks brands and our hospitality venues. You will drive brand growth, consumer engagement, and revenue through innovative campaigns, data-driven decision making, and collaborative leadership.

This is a senior, strategic leadership role responsible for building demand, desire and distinction for the Healey Group.

You will own the development and execution of a group-wide marketing and brand strategy that drives:

• Sustainable revenue growth across our drinks brands and hospitality venues
• Strong, distinctive brand equity for each brand and for Healey as a group
• Increased customer loyalty, advocacy and lifetime value

This is not a functional marketing role.

It is a growth, brand and commercial leadership role.

You will be accountable for turning creativity into commercial impact, and for making Healeys one of the most admired and loved modern heritage brand groups in the UK.

Key Deliverables for this role are:

1. Growth & Commercial Impact

- Own the group marketing strategy and its contribution to revenue, margin, footfall and brand value

- Translate business goals into clear, prioritised marketing plans with measurable outcomes

- Identify and unlock new growth opportunities through brand, product, channel and audience strategy

- Be accountable for ROI, effectiveness and continuous improvement

2. Brand Leadership

- Build and protect strong, distinctive brands across drinks, hospitality and the wider Healey portfolio

- Define and steward the group’s brand architecture, tone of voice and visual identity

- Ensure all brand expressions are coherent, premium, authentic and emotionally engaging

- Act as the guardian of brand integrity across all touchpoints

3. Customer, Audience & Insight

- Build a deep understanding of our customers, audiences and communities

- Use insight, data and intuition to guide strategy, not just to report after the fact

- Champion a customer-first mindset across the business

4.Innovation & Future Growth

- Lead brand and consumer thinking into NPD, venue concepts, experiences and partnerships

- Identify cultural, consumer and category trends that represent future opportunity or risk

- Help shape the long-term evolution of the Healey portfolio

5. Leadership & Culture

- Build, lead and inspire a high-performing marketing and creative team

- Set clear standards, expectations and development paths

- Act as a visible leader across the business, modelling our values and ambition

6. Senior Leadership & Governance

- Be a trusted strategic partner to the MD and Board

- Contribute meaningfully to group strategy, not just marketing plans

- Bring external perspective, challenge thinking, and raise standards

What Success Looks Like

• Strong, sustained growth in brand-led revenue and footfall
• Increased brand awareness, desirability and advocacy
• Clear, differentiated positioning for each brand
• A marketing function that is respected, not just liked
• Healey increasingly seen as a brand-led, creative, admired business

Work Experience

- Senior leadership experience in brand-led FMCG, lifestyle, hospitality or consumer brands

- Proven track record of building brands that drive commercial growth

- Experience working at board / SLT level

- Comfortable in entrepreneurial, fast-moving, owner-led environments

Skills

- Strong understanding of both product marketing and experiential/venue marketing

- Proven leadership and team development experience

- Exceptional communication, storytelling, and brand-building skills

- Strong digital marketing expertise (Google Ads, Meta, SEO, CRM, etc.)

- Commercially minded with a track record of delivering measurable growth

- Passion for craft products, hospitality, and community

Qualifications

- Degree in Marketing, Business, or a related field

- The Chartered Institute of Marketing (CIM)

Personal Qualities

- Attention to detail

- Passion for what you do

- Creative

- Able to keep perspective and inject humour!

Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application

Salary - Up to £70,000 per year

Hours - 40 hours a week

We look forward to hearing from you.